Dan Kerr

CEO

CEO of Service.com.au. Writing about the Australian trades industry, platform data, and what we are building.

Insights by Dan Kerr

The AI Era of Service.com.au Has Started. Here's What We've Shipped and Where It Goes.

Within minutes of launching our AI quote assistant, a homeowner posted a lawn-mowing job in 30 seconds and got her first response five minutes later. A month on, 80% of new jobs come through the assistant.

Dan Kerr3 May 2026

Product

How AI Assistants Decide Which Tradie Sites to Recommend

When you ask ChatGPT or Claude to find you a plumber, the answer isn't random. AI assistants weigh crawlability, structure, specificity, and corroboration. Here's how that works, and how we're building for it.

Dan Kerr7 Apr 2026